Spring Break 2013

#Spring #Break #2013

Well, here we are at the end of “Spring Break.” Life in the Advertising Business can be exponentially exciting. Yet, at the same time business seems to go on hold while business is made during “Spring Break.” Make sense? Not really. In our business we work to prepare our clients for their busy season. What I mean by prepare… not plan to prepare, but prepare your plan. Without a plan there is no end in sight. One of the advantages in having an Advertising Agency is to strengthen the business’ army of support with strategic planning.

Example: Client wanted to brand their business to “Spring Breakers.”  Our thoughts…get the prospects before they get there, target their needs, etc. That meant developing not only their brand locally, but also to the seasonal vacationers heading to the area.  We can’t give you too many details without giving away our jobs! The idea of this is exciting. From pre-Spring Break to pre-summer advertising – when will you be ready to grow?

WE LOVE TO THINK and prepare advertising that works toward reaching each client’s goals.

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The exciting life of developing an advertising firm…

While the many demanding responsibilities loom over me, I do find time to do the fun things in my job, like the recent Destin Mardi Gras Parade.

mardi gras cooziesThis year was the first year we participated in the parade and what a blast we had. We partnered with Tracy (Sign Chick) to get some cozies printed together. The parade started on the Destin Harbor behind AJ’s and ended at Harbor Walk. We were the second-to-last float and we thought by that time we got to the middle of The Harbor Walk, all the crowds would have died down…Not on your life! People wanted everything we could throw to them…cozies, Menu Mags, pens and anything else I could pick up. I think I threw my toothbrush out of my purse so they wouldn’t take us over…The crowds were the biggest ever (estimated over 8k!). When everything was over we calculated what we went through: all 1,000 cozies that we ordered, and 1,400 Menu Mags. Throwing out The Menu Mags was a great idea and everyone seemed grateful to take one! That was a great way to get the word out to the masses about our magazine and all of its wonderful local restaurants. Everyone loves a good coupon too, am I right?

 

It was great fun and the best part of branding our company. On to bigger and more money making ventures…Automotive Dealerships in our future?

 

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Think Team: Gina

After owning my own business for many years, I’ve worn an array of ­­hats. I hold the new Development Director position, which is a perfect fit to the THINK puzzle of growth. I have been in the marketing and advertising business for 25 years and I’ve run the gamut. From graphic design, consulting, public relations and marketing to digital media, copy writing, video, audio and print production … you name it, I’ve done it. I’m extremely motivated, organized and disciplined.  No matter where I’ve been, I’ve produced topnotch work because I am dedicated to making sure each and every piece stands out from the crowd. Whether it’s promotional work for external clients or internal corporate leave behinds, I pride myself on my ability to recognize and articulate a distinct voice for every project. And that’s not always restricted to the written word. I’ve also designed and produced exceptional unique destination promotional videos for various clients. While creative is my passion, web design and development, project management and the gift of being social, is my bread and butter. Keeping on top of projects and making sure all parts get to the finish line at the same time is one thing I do best. The ability to juggle projects and never missing a deadline didn’t only develop through my professional experience; it also comes from having raised three children – all with very different personalities, activities, schedules and demands. It was adapt or die trying. I had to learn to budget my time and my assets, and most importantly, I learned to be flexible and to get things done.  I’m proud to be part of the THINK Team where we service clients with professionalism, and more importantly we develop marketing and advertising solutions that drive business.

I’ve lived in Washington, D.C., New Orleans, LA Birmingham, AL and most recently Atlanta, GA. I feel like Destin presents some unique challenges to the world of advertising, and all of us at Think can’t wait to jump on board and bring some fresh, innovative ideas to the table. If you’re feeling overwhelmed with advertising your business, let’s schedule a time to discuss the possibilities. Many people don’t realize that advertising comes in all shapes and sizes.

I would love to help develop your marketing and digital needs…So let’s talk soon!

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