While the many demanding responsibilities loom over me, I do find time to do the fun things in my job, like the recent Destin Mardi Gras Parade.
This year was the first year we participated in the parade and what a blast we had. We partnered with Tracy (Sign Chick) to get some cozies printed together. The parade started on the Destin Harbor behind AJ’s and ended at Harbor Walk. We were the second-to-last float and we thought by that time we got to the middle of The Harbor Walk, all the crowds would have died down…Not on your life! People wanted everything we could throw to them…cozies, Menu Mags, pens and anything else I could pick up. I think I threw my toothbrush out of my purse so they wouldn’t take us over…The crowds were the biggest ever (estimated over 8k!). When everything was over we calculated what we went through: all 1,000 cozies that we ordered, and 1,400 Menu Mags. Throwing out The Menu Mags was a great idea and everyone seemed grateful to take one! That was a great way to get the word out to the masses about our magazine and all of its wonderful local restaurants. Everyone loves a good coupon too, am I right?
It was great fun and the best part of branding our company. On to bigger and more money making ventures…Automotive Dealerships in our future?